Longitudinal stability, or pitch control, is not really the same in an aircraft as in the case of a bellyflopping Starship. The Starship is not experiencing aerodynamic lift in a traditional sense and not attempting to maintain level flight. Most of the force on Starship is drag, so it's comparable to a skydiver rather than an aircraft.
The center of mass is, more or less, in the center of the falling body -- somewhere between the navel and sternum, if it's a person. Like the skydiver with their hands and feet held out and behind the torso, the Starship with flaps in a half-extended position puts the center of pressure slightly dorsal to the center of mass, which makes the vehicle inherently stable. All they need to do is adjust the angle slightly if it starts getting too far head-first or tail-first, but it shouldn't need too much maintenance to stay close to the intended orientation.
For the record: Lift force isn't "away from the ground". Lift is a force produced that's perpendicular to the airstream. When an airplane is flying forward, it's moving parallel to the ground, and the lift force is pushing up, at 90 degrees from the airflow. The force that pushes back parallel to the airstream is drag. In an airplane, that's tail-ward, but in Starship the airstream is going up, so the drag force is going up.
When a skydiver sideslips by angling their body, technically that's a lift force, but typically we don't talk about it like that, using "lift" to refer specifically to the effect of streamlined flow over an airfoil (or hydrofoil, for that matter). Starship isn't an airfoil, but even if it was, it would be in a permanent stall.
Personally, I was also surprised by how little adjustment was needed to keep Starship stable, but apparently, it works pretty well -- even when the flaps are getting progressively chewed off by high pressure plasma.