In the earlier, pre-New Horizons Pluto flyby question How long have we known Pluto is red? about the general, slightly reddish tinge of Pluto, the answer is "tholins".
Now that New Horizons flyby is over and all of the data has been transmitted to Earth, there are color, high resolution images of Pluto with substantial variation of color across the surface.
Why does pluto have a variations of colors? In other word, Do we know each substance that produces each color?
below: PIA19957: 'Snakeskin' Terrain: "In this extended color image of Pluto taken by NASA's New Horizons spacecraft, rounded and bizarrely textured mountains, informally named the Tartarus Dorsa, rise up along Pluto's day-night terminator and show intricate but puzzling patterns of blue-gray ridges and reddish material in between. This view, roughly 330 miles (530 kilometers) across, combines blue, red and infrared images taken by the Ralph/Multispectral Visual Imaging Camera (MVIC) on July 14, 2015, and resolves details and colors on scales as small as 0.8 miles (1.3 kilometers)."
below: From here
The new “extended color” view of Pluto – taken by New Horizons’ wide-angle Ralph/Multispectral Visual Imaging Camera (MVIC) on July 14 and downlinked to Earth on Sept. 19 – shows the extraordinarily rich color palette of Pluto.
“We used MVIC’s infrared channel to extend our spectral view of Pluto,” said John Spencer, a GGI deputy lead from Southwest Research Institute (SwRI) in Boulder, Colorado. “Pluto’s surface colors were enhanced in this view to reveal subtle details in a rainbow of pale blues, yellows, oranges, and deep reds. Many landforms have their own distinct colors, telling a wonderfully complex geological and climatological story that we have only just begun to decode.”