The News Nation (India) article ISRO PSLV-C37 launch: Why it is crucial for India? Everything you should know about the 104 satellites mission includes this photo, with the caption "ISRO's biggest launch: India to script history as 104 satellites set to blast off on PSLV-C37 rocket."
It looks like one could place multiple rockets around a central strongback "core" which seems unusual, and there are so many very long, heavy horizontal platforms extending in various directions.
What is happening to the rocket in this ISRO photo - what are these huge platforms?
Incidentally, photo is also obviously stretched/distorted horizontally. I believe the second photo is a better representation of the pre-launch configuration!
above: From here. Credit ISRO.
above: From here. Credit ISRO.
above: Found another one with platforms again. From here. Credit ISRO.