You could, but it wouldn't be super easy.
First of all, you have to get off of the Moon. The escape velocity of the Moon is around 2.38 km/s, which is a good estimate of what you would need to leave the Moon's sphere of influence. About 700 m/s of that is the orbital velocity. If you launch the right direction, you would only need another 300 m/s of speed to completely cancel out the orbital velocity of the Moon around the Earth, which is about 1 km/s. Thus, the minimum velocity is 2.68 km/s. There are some nuances that might reduce this velocity slightly, but it should be close enough to get a rough guess.
Okay, so is that even possible? There are rail guns that have demonstrated 2.4 km/s when shooting a 3 kg slug on Earth. With low gravity, and no atmosphere, that can probably be scaled to something a bit higher for use at the Moon. Artillery on Earth typically is somewhat slower, maxing out at around 1 km/s for a larger round, and 1.5 km/s for a smaller round.
All that being said, it is easier to build a cannon on the Moon. The largest cannons on Earth, such as Project Babylon, require supports to keep the barrel from bending in the middle, which would cause the projectile to go off course.
Next to consider is the accuracy. A difference in only 1 m/s, when taken over the 3 days the Apollo mission took to return from the Earth results in a total distance of over 250 km, without taking into account gravity and the Earth's rotation. Realistically, at least some ability to tun the path in flight is required.
Next, would it survive? If a chunk of refined dense material, like Tungsten, was sent, it could survive. Titanium is quite common on the Moon, and would probably survive. Aluminum, which is the most common element on the Moon, would not survive, unless in a very large chunk.
Lastly, how much force would it impart? The velocity at Earth varies, but will be around 11 km/s. Let's say a small nuclear weapon is our benchmark, 20 kilotons. 1 kiloton is about 4.18 GJs. The kinetic energy is $\frac{1}{2}mv^2$. At the speed indicated, it would thus require a rock of about 1380 kg to have the force of a nuclear weapon. This is larger then any cannon type projectile we have launched on Earth, but isn't completely out of the realm of possibility.
Bottom line, if lunar citizens are really wanted to bomb Earth, they could do it using some kind of a cannon or electromagnetic rail. Most likely the projectiles would require at least a little guidance, and of very dense metals. It would also take considerable calculation to make it work as intended.