What does a company (or government organization) do when a launch fails and the satellite they purchased to be put into orbit is lost? For the sake of the discussion, assume they have launch insurance.
It seems like they have three possibilities.
- They could rebuild the exact same satellite and launch that one a few months/years later.
- They could make incremental updates to the design to take advantage of more recent technology and launch an improved satellite.
- They could choose to do nothing and move on with other endeavors, absorbing the costs of development/launch.
Which of these possibilities is the most common, or does it depend heavily on the satellite itself?