ESA want's to spin this down to "nothing to see here, move along". The truth is that GOCE controllers haven't a clue over which area the satellite will enter the atmosphere, how long and wide of a debris field it will produce or indeed how many pieces it will disintegrate into. Those are all just somewhat educated guesstimates that they quote in several press releases, interviews of GOCE scientists by the press, and updates in ESA's blog.
They're hopeful that most of it will burn in the lower atmosphere during reentry, annihilated by heat generated from friction, with only small fragments reaching the ground. But since they lost any ability to control this as the satellite ran out of Xenon that its ion thrusters used, there's absolutely nothing they can do to control that, while the satellite is still operational and sending telemetry back to the ESA ground control.
So those calculated numbers are really just musings of scientists over what are the chances that some of these falling debris cause problems, presenting it as utterly insignificant, with the total affected area being "a very small number" when comparing that to the total surface area of the planet. Perhaps, but the comparison is really ridiculous. It's a bit like punching someone with your fist and then telling him that it's OK, because you've only hit an insignificant surface area of his entire body, and that this area gets even smaller if we calculate only the surface area of your fist's bones, where it would be most dense and impact with the strongest force. A notion so ridiculous it might not even be accepted as a valid argument in some courts, and that should say a lot.
The problem is, as usual, in what is not being mentioned. That GOCE will be a 1004 kg aerodynamically shaped kinetic projectile once it will enter the lower atmosphere. That it is streamlined with a pointed front and wing-shaped solar panels covering its body and it looks like a proper dart, almost like a planetary penetrator. It has even got a nickname "Ferrari of space" due to its appearance. Its shape might keep it in low drag nosedive trajectory and it might not even disintegrate as much as some estimate, presumably based on how well other similar size and weight satellites did, but none of them were as streamlined before (to our knowledge, there might have been some military surveillance satellites though) to reduce atmospheric drag (GOCE was always meant to orbit low enough for atmospheric drag to be significant enough they even shaped its body like wings to passively help it stabilize its attitude).
So the real question is, how come nobody mentions some sort of barometric switch or remote activated self-destruct range safety mechanism onboard, that would help it disintegrate into smaller pieces, assure it burns up completely on reentry? Could it be they don't mention it because GOCE simply doesn't have it, and they're now realizing it was particularly shortsighted of them to omit such a mechanism on a satellite that was built with as small area of friction with the atmosphere (cross-sectional area of the satellite in the direction of travel) as possible?
I guess we'll have to wait and see what really happens. GOCE's orbit is now rapidly decaying with last reported altitude of roughly 192 km high, and an expected drop by about 4 km during the next day. This rate of orbital decay will only increase as the atmosphere gets denser, and Sun being in solar maxima with its increased activity sending more ejecta our way as a product of flares and coronal mass ejections, the atmospheric drag will increase even faster.
Update: OK, this is an interesting interview with Stephen Clark, a reporter for Spaceflight Now answering a few questions regarding GOCE reentry on KPCC Southern California Public Radio (partial transcript):
Stephen Clark: ... and it's going to be falling back to Earth sometime
between late tonight and Tuesday night.
KPPC: How do these bits behave? How big are these fragments?
Stephen Clark: Of course, when the spacecraft reenters the Earth, it
will be disintegrating and about 550 pounds of its total 2,200 pound
mass will actually survive to the surface, and the biggest fragment,
that is predicted in these computer models that are specially designed
to forecast these events, will be about 200 pounds.
KPPC: Oho! Anybody's been tracking where it's likely to hit?
Stephen Clark: It actually orbits over the entire planet, so it's
a,... if you're in Los Angeles or if you're in Mongolia, the odds are
equal.
KPPC: When will you have better idea than that?
Stephen Clark: These reentries are actually very hard to predict, in
fact, you might not know when it will reenter until moments before or
perhaps even they will not realize that it has reentered until they're
no longer receiving signals from it.
KPPC: As far as I read, nothing of our space junk that we've created
that has served us so well and it turns into junk, none of it has
really hit a person or private property in, what, the last forty years
of space junk?
Stephen Clark: Right, this has never happened. In fact, you're more
likely to be hit by a falling meteor like the one that streaked over
Southern California last night than space junk, but as more
satellites reenter and more satellites are launched they're more
likely to fall down and odds are, as the space age continues, that
eventually something will be damaged or someone will be hurt.
KPPC: So someone will be in "the Guinness book" to be the first person
injured by space junk...
Stephen Clark: Right.
KPPC: How does space junk coming back to Earth behave differently
than, say, these meteors that might become meteorites?
Stephen Clark: Well, the biggest difference is that it travels much,
much more slowly. It reenters the atmosphere at about 5 miles per
second and some of the meteors that are coming in from deep space on
much more high velocity trajectory travel sometimes at an order of
magnitude faster than that.
KPPC: Hmmm...
Stephen Clark: So, in fact, it makes them more likely, for many of
these fragments, to reach the surface because they're travelling so
much more slowly and they're heated much less than an actual
meteorite.
The interview continues and it lasts in total roughly 6 minutes, but the parts most relevant to our thread here are in the transcript. I probably need not tell anyone here that the staff of Spaceflight Now is well informed on the matter and likely with access to information we don't have. I wanted to add this here as it re-emphasizes the unpredictability of such atmospheric reentries, and that GOCE is compact and aerodynamically streamlined enough for one quarter of its mass to likely survive the reentry and hit the surface, as predicted by computer models. Where? How big of an area? Nobody knows.