I'm trying to recall the name of a rocket. I read / watched about it this year, or late last year; unfortunately I cannot find it in my history.

The name of this rocket, created by a company whose name I also do not remember, (or some part of the rocket - perhaps even the name of the launches) was "punny" - amusing in some way.

This was one of this company’s first launches, they’re still a small company and I think they’re based in the US, although possibly Australia. The rocket was small; I don’t know if it’s orbital class, but I don’t think it’s been to or it yet.

I'm thinking the name might be something like "alpha test" or "experimental rocket" or "rocket" or "this might crash" - something just a bit silly.

Unfortunately, I cannot think of any more details.

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    $\begingroup$ @uhoh no, it’s certainly more obscure [than the BFR]. Likely the US. It’s one of the company’s first rockets, so I imagine small. I don’t think it’s been to orbit. Edited to clarify $\endgroup$
    – Tim
    Commented Jun 27, 2018 at 2:59
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    $\begingroup$ Looks great, thanks! It's not the name of the upcoming Rocket Labs launch of their Electron rocket, which is being referred to as "It's business time and will be launching from New Zealand, is it? Or their previous launch, which they called "Still Testing"? or before that; "It's a Test"? $\endgroup$
    – uhoh
    Commented Jun 27, 2018 at 3:10
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    $\begingroup$ @uhoh yes! “It’s a test”. I can’t believe I didn’t look into that further! This topic came up due to my discussion with a friend about their upcoming launch. Please, post an answer! $\endgroup$
    – Tim
    Commented Jun 27, 2018 at 3:12
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    $\begingroup$ @uhoh I’ll post in the morning if you’ve not, it’s getting late (well, early) here; but it was you that found the answer! I would like to see more punny names if they exist, so I’ll certainly hold-off on accepting any. $\endgroup$
    – Tim
    Commented Jun 27, 2018 at 3:17

1 Answer 1


You're probably thinking of the Electron rocket (so named because, unlike any other orbital rocket I know of, it uses electrical pumps to feed its engines), which is built and operated by Rocket Lab, and launches from New Zealand (though it's a US company). Their first two launches were "It's a Test" (aborted in flight) and "Still Testing" (reached orbit and deployed payload successfully). Their third flight is named "It's Business Time"


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