While watching today's live stream of the launch of the China National Space Administration (CNSA) Long March 3B rocket carrying Chang'e 3 lunar exploration probe and the Yutu rover to the Moon, @Everyone has noticed (chat room transcript with to launch relevant links and video screengrabs) that the rocket exhaust appeared unusually reddish during early launch phase while the rocket was clearing the launch tower.
Rewatching some launch videos (with English commentary, and without), I've established that this red gas only appears at the first few seconds of the burn of the first stage and booster engines, and the exhaust plume later appears normal. Some cameras show it slightly more yellowish than others, but that could be, I guess, put down to calibration and color profile of individual cameras used for the transmission. Knowing what I was looking for, I found this nice photograph of the early launch phase of Long March 3B on Chang'e 3 mission:
Long March 3B rocket on Chang'e 3 mission lifting off and clearing the launch tower (Image credit: CCTV / CNSA)
This red gas somewhat reminds me of the cold expansion gas used to launch ballistic and cruise missiles, and if that's it, can also be seen during some rocket launches of into orbital launch vehicle converted ICBM (Intercontinental Ballistic Cruise Missile) systems, for example the silo-launched ISC Kosmotras' Dnepr-1 rocket that pops out of an underground silo with the help of some red and presumably cold expansion gas and ignites its main engine mid-air (also seen in e.g. this YouTube video):
So my question is:
What is the red gas at the exhaust of the Long March 3B rocket during liftoff, and does it have anything to do with that red expansion gas used for silo-launched and likely submarine-launched ICBMs and converted into orbital launch vehicle ICBMs? What is it, and why would the first stage or perhaps booster rockets of the Long March 3B use it?