In this answer I discuss the first results in the 47th Lunar and Planetary Science Conference (2016) conference paper First Gravity Traverse on the Martian Surface from the Curiosity Rover and a more detailed paper published today in Science A surface gravity traverse on Mars indicates low bedrock density at Gale crater with some important results, but unfortunately though the mission and researcher is mostly taxpayer-funded, we have to pay again to read about it. (i.e. paywalled).
Near the bottom of Gale Crater some flavor of acceleration is reported to be about 3.717 m/s2. I'm assuming that's along the local gravitational vertical rather than a geodetic vertical, but I don't know if it's the total acceleration (gravitational plus centrifugal effects due to planetary rotation) or it has had centrifugal effects subtracted already.
I tried to tell the difference using math, but my results are ambiguous.
I used $GM$ = 4.282837E+13 m3/s2 and the equatorial radius $R_0$ = 3396200 meters, and an altitude of -4500 meters (depth of Gale Crater), and got the following:
$$a_G = -\frac{GM}{R^2} \approx -3.7230 \ m/s^2$$
but I am aware of terms like "free air corrections" and realize that I am "out of my depth" (pardon the pun).
At 5.4 degrees south latitude the rotational velocity is about 240.1 m/s, so the centrifugal force associated with sitting on the surface at the bottom of Gale crater is
$$a_C = +\frac{v^2}{R} \approx +0.0170 \ m/s^2$$
If I add the two, I get -3.7060 m/s2. The problem is that the value shown in the 2016 conference paper -3.717 m/s2 is roughly half way between -3.7060 and -3.7230 m/s2.
Question: Do Curiosity's reported measurements of Mars' surface gravity (~3.717 m/s2) include centrifugal effects? Is the number the component parallel to the geodetic vertical, or is it the magnitude of acceleration no matter what direction it's pointing?