When the sun goes down on the Moon, Earth is waxing and at half full as seen from its surface on the near side. At lunar dawn Earth is a waning 'half-Earth', if you will. This is noticeable to us in the way you can see the full disc of a young waxing crescent Moon in the early evening, because Earth is lighting it up. This is known as earthshine.
Isidoro Martinez wrote an overview of the space environment that has this to say on page 26:
The Earth has a larger albedo than the Moon $(\rho_E/\rho_M=0.30:0.12=2.5)$, and larger size $((R_E/R_M)^2=(6370/1740)^2=13.4)$. An observer on the Moon will see ‘full Earth’ (at new moon) 4 times wider
than the Sun disc, and 100 times brighter than we see full moon,
corresponding to an apparent magnitude (if the observer reference
point is exchanged in the definition of apparent magnitude) of $m= -17.7$
(as can be checked from the full moon magnitude, $m= -12.7$, and the
‘brightness’ ratio, $I_\text{E}/I_\text{M}=2.512^{-(mE-mM)}=2.512^5=100)$; notice that the
illuminance it creates on the lunar surface is around $20\ \text{lx}$, a good
value for ‘ambient light’ in a living room, and for outdoor night
lighting (Apollo 8 astronauts described relief features flying over
the dark side of the Moon); full moon shine yields around $0.25\ \text{lx}$ on
the Earth surface (although it may reach $1\ \text{lx}$ at great altitudes near
the equator); good reading light is about $200\ \text{lx}$ (up to $2000\ \text{lx}$ for
precision work, matching natural diffuse light; maximum Sunlit yields
nearly $100\ 000\ \text{lx}$). Notice also that the brightness ratio $(100:1)$ does
not coincide with the product of Bond albedo ratio $(0.30:0.12=2.5)$
times area ratio $(13.4)$, which is $2.5·13.4 =34$, because of atmospheric
absorption and directional effects.
Monitoring of earthshine from here on Earth has been used to monitor changes in Earth's albedo. Such study reveals that its albedo is rather variable depending on the part of the planet that is visible. The graph is from Earthshine: not just for romantics. It is based on a mathematical model which takes into account the difference in albedo of land versus ocean, but ignores clouds because modeling for them is much more complex. Ocean is much darker than most land (except where the sun is glinting off it towards the observer). Modeled like this, when the Pacific is facing the Moon the planet reflects half as much light as it does over Eurasia and Africa. Differences are especially big when the Moon is crossing its ascending or descending node, aligned with Earth's equator so the polar ice caps aren't very visible. The clouds distributed over the Earth dampen this variation a lot though. At any rate, the graph shows that the range of results over a month is from near 0 to 0.06 W/m2.

Peter Thejll, Chris Flynn, Hans Gleisner and Andrew Mattingly
The image below shows the albedo of all of Earth's land masses, with data taken by the Moderate Resolution Imaging Spectroradiometer.

Credit: Image courtesy Crystal Schaaf, Boston University, based upon data processed by the MODIS Land Science Team
From Encyclopedia of the Earth: Albedo
Unlike the values in lux mentioned in the Martinez overview, these earthshine studies measure the energy of the light reaching the Moon. The studies seek to understand how climate and albedo interact, and so need to see all the energy in earthshine. The camera used in the study quoted above extends into the near infra-red range, and the energy from that invisible range would accounts for about a third of the values it obtains. The peak result in that graph is closely matched by simply multiplying Earth's average albedo, its projected area, and the energy in sunlight at this distance from the Sun, and dividing that by the area of a hemisphere at the average distance of the Moon's orbit. That takes the energy reflected off the sunlit half of the planet and spreads it out to what it would be at some spot at the distance of the Moon.
$$\frac {(0.3) \pi (6.37 * 10^6)^2\,m^2)(1366\, W/m^2)}{\pi (3.85 * 10^8)^2\,m^2} = 0.112\;W/m^2$$