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I find the business model for RocketLab interesting. It is said that they fill a niche in the market by using smaller rockets. And it is true, in comparison to e.g. Falcon 9's payload of 9,500 kg, RocketLab's payload is small at 150-225 kg.

But the cubesat standard specifies a single cubesat to be 1.33 kg. Much smaller still. And it seems like this is also a growing market.

Wouldn't it then be a good business idea to create a rocket to launch a single cubesat? And how much more complicated would such a rocket need to be compared to an amateur rocket?

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  • $\begingroup$ I have not made a comprehensive review of the market, so some food for thought: A single cubesat is fairly low-budget. Cubesats are often launched by universities and small enterprises. the budget for launch costs is small. At the other hand, costs for launching rockets are extremely high. you need experts to do it, you have high R&D costs, and when launching the rocket you need people to prepare it and to have your control center staffed. Those are fixed costs you can not really lower that much, and with a single sat, the launch is expensive. $\endgroup$ – Polygnome May 19 at 8:23
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    $\begingroup$ if you make the rocket a bit large and launch two sats, the costs stay effectively the same but you now launch two sats - making the launch twice as cheap per sat. Apply this technique a few times and you hit the sweet spot ere launches become economically viable, but its likely to be in the dozens of sats or even hundreds. plus, cubesats can be launched for cheap by hitching a ride on other rockets, so you need to compete with that. $\endgroup$ – Polygnome May 19 at 8:25
  • $\begingroup$ Its still an interesting first question, tho! Welcome to Space SE. $\endgroup$ – Polygnome May 19 at 8:26
  • $\begingroup$ Related: How small could an orbital rocket be? $\endgroup$ – Ilmari Karonen May 19 at 17:52
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A rocket that can launch a single cubesat would have to be competitive in the current market. But that market is skewed: cubesats are passengers on launches that usually have one large satellite (the main payload) plus a bunch of cubesats/smallsats. So the launch cost is shared. This consists of not only the cost to build the rocket, but there's development cost and launch services (as mentioned by GremlinRanger). Because a cubesat is only 1/1000 the weight of the main payload, the launch price is only 1/1000 of the main payload (on the order of $100,000). This sets a ceiling for the launch price you can set for your rocket.

So your launch can't cost more than $100k, and this has to pay for everything: building the rocket, development cost and launch services.

Is that a feasible target? Let's look at some small rockets that are produced in large numbers: military missiles. An AIM-120 AMRAAM air-air missile with a top speed of ~Mach 4 (or 1/5 of the speed you need, 1/25 of the energy you need) costs \$300k and is produced by the thousands. Now part of that is for parts you don't need (guidance, warhead, ability to be launched from a fighter aircraft). On the other hand, as a rocket company you have less history to build on. The military has trouble developing missiles that cost less than \$100k each.

Small rockets are cheaper than large ones, but some parts of the development are still expensive: you still need a high-performance rocket engine (probably 2, to get a 2-stage rocket). If 10% of your launch price goes toward paying off your development cost, you have to launch thousands of rockets to pay for the development cost.

At least one attempt has been made to develop a rocket in the one-cubesat class: the Japanese SS-520. Development cost was $3.5 million, and it was based on an existing sounding rocket. While test launches were successful, there don't seem to be plans to put this into production.

Earlier in this answer I mentioned a cubesat launch can't cost more than \$100k. The Japanese estimated they could set the price at $500k because a dedicated launch offers added value: the sat can be launched into a specified orbit instead of being tied to the orbit of a main payload. That changes the financial picture. At the same time though, companies that sell piggyback launches can develop upper stages that give similar options to launch into specified orbits.

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Along with the scaling of rocket engineering that has SpaceX stacking masses of starlinks into a single rocket with any orbital launch there are some non scaling ground constraints.

Any launch will need to clear airspace and ground zones out to the point that failures have a suitably low probability of killing people.

You will also need a destruct system to abort things should your rocket depart the cleared space (or access enough volume that random flight in any direction is safe)

So even if you had a rocket that was 'free' you would probably be looking at costs in the millions just to do paperwork, get clearances, manage physical security and actually set up the needed ground tracking and communications hardware on the day.

If you are a military or educational one off project you can often get much of this for 'free' in that the involved people, equipment and range space are borrowed from larger government organisations, hence some of the smaller scale national projects that have flown successfully on small budgets but if you want to be 100% commercial flying reliably and regularly you need to have these overheads in the plan and adding to your $ per kg to orbit cost.

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