In addition to the answer of Mike Brockington that explains how the deployment (likely) works, I'll add this:
Note that there are two antennas, wrapped into each other in a circular fashion. Each one is connected to the white blocks on the left and right sides. A 1U cube sat is 10 cm in all dimensions and the antennas seem to be wrapped about one and a third of a circle fitting just inside the 10x10 face plate. Assuming that the circle is 7 cm in diameter (just over a centimeter margin on each side to the edge), that means that each antenna part is $\frac{4}{3} \cdot \pi \cdot 0.07 = 0.29$ m or 29 cm long.
If it is a half-wavelength dipole antenna, it means that each part is a quarter wavelength and the total wavelength would be about 1.2 m. This corresponds to $f = \frac{c}{\lambda} = \frac{3 \cdot 10^8}{1.2} = 250$ MHz, which is about right for the VHF frequency band commonly used for cubesats.
This means that once extended though the antennas would need to point (more or less) in opposite directions. Looking closely at the white block, you can see one antenna will point upwards and one will point downwards once unwrapped.