I found a photograph of the Russian ISS flight control room:

Russian ISS flight control room Source: NASA https://commons.wikimedia.org/wiki/File:Russian_ISS_Flight_Control_Room.jpg

Below the large screen are several advertisements for companies. For example, Fortis (watches), HP, Omega, etc.

  • Why is there advertising in a control room?
  • What did the companies have to do to put their advertisement there? (e.g. sponsor equipment, or pay a fixed advertising fee?)
  • Is this common practice in Russia or in any other country?

1 Answer 1


They needed the money.

Sometimes it seemed the Russian space program would do almost anything to raise money.....

(the book goes on to describe renting out the TsUP's lobby to a Czech lighting-fixture company, flying a Japanese journalist to Mir for cash, charging fees for interviews with program management, etc)

The Russians were especially adept at working with Western advertisers. Down in the TsUP's main control room, an auditorium where Russian ground controllers hunched over four parallel rows of consoles beneath an overhanging mezzanine for observers, a large Hewlett-Packard advertisement sat beneath the main viewing screen....

(the book then describes the Pepsi ad deployed from Mir and the abortive attempt to film a romantic comedy aboard Mir)

As 1997 dawned, the program was barely alive. Funding snafus were cancelling or delaying almost every major Russian space launch. Every cosmonaut crew that made it to Mir could count on having its mission extended; this way, the program saved money on rockets...

Source: The 1998 Bryan Burrough book Dragonfly, pp. 61-63

TsUP is a transliteration of the Russian acronym ЦУП which stands for Центр управления полётами "Flight Control Center"

  • 2
    $\begingroup$ And if anyone was wondering, TsUP is pronounced "tsoop", like in "soup". $\endgroup$ Commented Dec 20, 2019 at 20:57
  • $\begingroup$ I'm not sure if there's anything helpful here; youtu.be/6zFAme3SQAo $\endgroup$
    – uhoh
    Commented Feb 14, 2020 at 9:28

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.