Here is the math that leads to that efficiency formula:
Define efficiency $\eta$ to be the ratio of the power going to accelerate the payload, $P_{pld}$, to the power in the payload plus the power in the exhaust,$P_e$, as seen from the stationary observer.
$P_{pld} = Fv = \dot{m} v_e v$, where $v$ is velocity of payload, $\dot{m}$ is the rate of exhaust mass (assumed positive), and $v_e$ is exhaust speed.
$P_e = \frac{\dot{m}}{2}(v_e-v)^2$
So,
$$ \eta = \frac{\dot{m}v_ev}{\dot{m} v_e v + \frac{\dot{m}}{2}(v_e-v)^2}=\frac{2\frac{v}{v_e}}{1+(\frac{v}{v_e})^2}$$.
Note that the change of momentum or thrust $\dot{m}v_e$ is independent of $v$ but the energy change per unit time of that exhaust, $(v_e - v)^2$, does depend on $v$.
Some problems to note are that efficiency is 0 at $v = 0$. But, I suppose that this formula is saying that one should gradually increase the exhaust velocity as the velocity grows. The change of energy per unit time in the load is actually $\frac{dE}{dt} = Fv - \frac{\dot{m}v^2}{2}$, but it was not counted because, well, it gets dropped. But, this formula is a quick and dirty way to see that efficiency is best somewhere around $v = v_e$.
Here is a way to find the constant exhaust velocity that minimizes the fuel required to attain $\Delta v = v$. Use the rocket equation to get the total energy expended by fuel to attain the velocity change.
$$E = \frac{m_i - m_f}{2}v_e^2 = \frac{m_f}{2}(e^{v/v_e} - 1)v_e^2$$
The minimum energy per final payload mass required is where the derivative goes to zero.
$$
\frac{1}{m_f}\frac{dE}{dv_e} = \frac{1}{2}[(2v_e - v)e^{v/v_e} - 2v_e] = 0.
$$
The minimum occurs at $v_e = 0.6275 v$, where $E = 1.54\frac{m_fv^2}{2}$.
Of course, the downside of using $v_e < v$ is that the mass of the fuel greatly exceeds the mass of the load. With chemical propellants, the energy density is so low that one has to accept whatever efficiency you get with the exhaust velocity. But, with the more energetic ion drives, RTG (radioisotope thermoelectric generators), or fusion engines a trade-off can be made between exhaust speed and propellant mass. The efficiency formula says that there is a benefit to adding inert mass to the exhaust to reduce its velocity and increase flow rate even though it increases the rocket's mass. The energy spent remains the same, but the momentum change is greater, i.e. higher efficiency.