The political goals of the Manned Moon Landing program were implicit in President Kennedy's "We choose to go to the moon" speech.
Taking a chunk ending with the infamous quote:
Those who came before us made certain that this country rode the first waves of the industrial revolutions, the first waves of modern invention, and the first wave of nuclear power, and this generation does not intend to founder in the backwash of the coming age of space. We mean to be a part of it--we mean to lead it. For the eyes of the world now look into space, to the moon and to the planets beyond, and we have vowed that we shall not see it governed by a hostile flag of conquest, but by a banner of freedom and peace. We have vowed that we shall not see space filled with weapons of mass destruction, but with instruments of knowledge and understanding.
Yet the vows of this Nation can only be fulfilled if we in this Nation are first, and, therefore, we intend to be first. In short, our leadership in science and in industry, our hopes for peace and security, our obligations to ourselves as well as others, all require us to make this effort, to solve these mysteries, to solve them for the good of all men, and to become the world's leading space-faring nation.
We set sail on this new sea because there is new knowledge to be gained, and new rights to be won, and they must be won and used for the progress of all people. For space science, like nuclear science and all technology, has no conscience of its own. Whether it will become a force for good or ill depends on man, and only if the United States occupies a position of pre-eminence can we help decide whether this new ocean will be a sea of peace or a new terrifying theater of war. I do not say the we should or will go unprotected against the hostile misuse of space any more than we go unprotected against the hostile use of land or sea, but I do say that space can be explored and mastered without feeding the fires of war, without repeating the mistakes that man has made in extending his writ around this globe of ours.
There is no strife, no prejudice, no national conflict in outer space as yet. Its hazards are hostile to us all. Its conquest deserves the best of all mankind, and its opportunity for peaceful cooperation many never come again. But why, some say, the moon? Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas?
We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.
—John F. Kennedy ❶
The goals are clear:
- to ensure that no one else weaponizes space
- to put the US into the leadership role in space technology
- to give a common goal to the US people
- to provide new technologies to improve life in the US
The unspoken goals add:
- to make the USSR take notice that the US wasn't going to back off from confrontations with them.
- to establish clearly to world leaders that the US could deliver a warhead anywhere in the Earth-Moon orbital envelope.
- to fuel federal funding into new jobs created by the space program
- to distract people from the ongoing war in Vietnam
By the mid 1970's, NASA had been too successful at launches to the moon. Even Apollo 13 successfully returned. NASA made it look easy, which was good for geopolitical reasons, but not so good for continued funding. The military goals had been shown. The technology goal had resulted in a lot of spinoff technologies improving life in the military, and in civilian life.
Moon shots are expensive. The cost to the moon was measured in hundreds of millions of dollars per launch, aboard the singularly most expensive vehicle to date, and it was a one-use vehicle. Further, the actual science goals could be achieved in near orbit for around 10% of the costs of moon shots. Skylab was a reuse of already built hardware intended for Apollo 18 - science on a budget.
As for the USSR, the war in Vietnam was too big to not be noticed; it even crossed into the consciousness of elementary school children. (This author included.) The brinksmanship continued, and President Johnson had no personal commitment to continuing the space race, having already "won" it; President Nixon and later Carter likewise saw uses for most of NASA's budget planetside.
Only the actual science goals were left. And that didn't require lunar missions, only LEO missions. The post-lunar missions tended to be longer, and still cost less to launch, reducing further the budget draw.
Since then, there has been no compelling "race to the moon" and no compelling mineral exploitation opportunity. All of which adds up to "No compelling reason to spend that much on disposable rockets." And smaller, non-manned-mission lunar rockets with probes are, pound for pound, less expensive than the manned lunar missions.
❶ NASA, Text of John F. Kennedy's Rice University Moon Speech. er.jsc.nasa.gov/seh/ricetalk.htm